| What we do: | What we do not do: |
 | Adapt our approach to suit your needs. |  | View your business problems just in terms of products and services that can be sold to you. |
 | Identify the key areas where technology can help your business. |  | Shoe-horn available technologies into every element of your business. |
 | Provide a small number of people with a wide skill base. |  | Provide a large number of people with a narrow skill base. |
 | Work flexibly to suit your needs and budget. |  | Burn all your IT budget on consultancy services. |
 | Transfer knowledge to your people as part of the day job. |  | Use your company as a free training site for our people. |
 | Keep IT in the real world. |  | Think IT is the real world. |
 | Write documents to support our real work. |  | Turn the creation of documents into endless hours of unnecessary work. |
 | Measure success in terms of deliverables. |  | Measure success in terms of hours booked. |